Multiple memes flooded social media during the first week of December 2020. If something is trending on the internet, can memes be far behind? User-generated content builds FOMO on social media Take a closer look at what you can provide to your content creators that they can brag about.ĭue to the overwhelming traction on these posts, you'll notice #spotifywrapped trending on all social platforms.
? Customer Lifecycle Marketing Campaigns: An In-depth Guide for 2021 - įor those who are out of the loop, Spotify, an audio-streaming platform, lets you relive all the musical discoveries you've had and all the tracks you loved in the past year.
? Retail Strategies and Omnichannel Engagement Frameworks ? Beginner’s Guide to Omnichannel Marketing for 2021 Since then, every year, Spotify users look forward to their Spotify Wrapped stories, while non-Spotify users (like me) feel excluded.
#Spotify wrapped download
This helped Spotify introduce a cascading Flywheel effect by enticing new users to download and use their app for longer. In 2017, Spotify launched Wrapped as a successor of the 'Year in Music' campaign, intending to create FOMO (fear of missing out). Learn how Spotify introduced a cascading Flywheel effect by enticing new users to download and use their app for longer.Spotify's mobile app downloads increased by 21% in the first week of December.Spotify Wrapped induces competition amongst its users organically.